Discover the best growth strategies that top growth hacking professionals are using to achieve success.
Growth Hacking has become one of the top growth methodologies used by companies around the world. With a specific set of marketing and experimentation strategies, growth hacking professionals can drive business growth quickly and efficiently. In this article, we are going to discuss the top 5 Growth Hacking Strategies that you can use to boost your business growth.
1 – Experimentation
Experimentation is one of the main growth hacking strategies. Marketers use experimentation to find out what works and what doesn’t. Experimentation can be applied in many areas such as customer acquisition, customer retention and monetization. To ensure that conclusions are accurate and reliable, it is essential to plan and execute tests rigorously.
2 – Viral Marketing
Viral marketing is another growth hacking strategy. This strategy focuses on creating content that people want to share on their social networks, such as a viral video, meme, or infographic. The goal is to create content that helps increase brand visibility.
3 – Referrals
The referral strategy involves encouraging existing customers to refer new customers. This can be done through referral programs or offering discounts to customers who refer new customers. The referral strategy is one of the most effective ways to acquire new customers, as people tend to trust recommendations from friends and family.
4 – User onboarding
User onboarding is how you welcome new users to your product or service. The first user experience can be critical to long-term customer retention. Therefore, it is important to create an effective onboarding process that guides users on how to use the product or service efficiently.
5 – Remarketing
Remarketing is a Growth Hacking strategy that involves showing ads to users who have already visited your website or used your product or service. These ads can appear on multiple platforms such as Google Ads and social media. Remarketing is an effective way to re-engage users who have already shown interest in your brand.
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Author: Article written and reviewed by Shirlene Moreira in co-creation with GPT-4